Fuel Up
Fuel Up, a startup supplements store, needed a powerful visual identity that could capture the energy and dynamism of its mission: “Guess Less and Gain More.”
With no previous branding in place, Fuel Up sought a striking and vibrant visual presence to stand out in the competitive supplements market. In addition to the core branding, they required a comprehensive set of social media templates to establish a visually cohesive and powerful online presence. The challenge was to create a logo suite and visual identity that not only aligned with the brand’s high-energy ethos but also delivered maximum visual impact, making the brand unique, eye-catching, and memorable across digital and physical spaces.
To establish a vibrant and impactful brand identity, I began by designing a bold and modern logo suite, accompanied by an energetic color palette that conveyed the dynamic nature of Fuel Up. The visual identity was further enriched by custom backgrounds, gradients, and imagery that added depth to both digital and print materials. The social media templates were designed to be visually cohesive yet flexible, providing Fuel Up with the tools to maintain a powerful online presence across multiple content types, including Instagram highlights, posts, stories, and video covers. The final result was a striking, energetic brand that communicated Fuel Up’s mission with clarity and impact, giving them a vibrant and consistent presence across all brand touchpoints.
A full suite of Fuel Up logos was meticulously designed in all brand colour variations from the palette. Each logo layout, from stacked to horizontal, was showcased on contrasting backgrounds to highlight versatility and visual impact across applications.
| #000000 | ◯ | |
| R 0 G 0 B 0 | C 0 M 0 Y 0 K 100 |
Black
| #FFFFFF | ◯ | |
| R 255 G 255 B 255 | C 0 M 0 Y 0 K 0 |
White
| #6E43C0 | ◯ | |
| R 110 G 67 B 192 | C 43 M 65 Y 0 K 25 |
Purple
| #03FFBA | ◯ | |
| R 3 G 255 B 186 | C 99 M 0 Y 27 K 0 |
Aqua
| #C0FF59 | ◯ | |
| R 192 G 255 B 89 | C 25 M 0 Y 65 K 0 |
Lime
To enhance Fuel Up’s social media presence, a comprehensive set of editable templates was designed in Canva, perfectly aligned with the brand’s bold guidelines and energetic personality. Following an in-depth brainstorming session, we identified all potential use cases to ensure the templates serve practical purposes. The result was a versatile collection, empowering the client to easily create consistent, engaging content for their audience.
“Working with Saima has been incredible! Her Instagram templates for Fuel Up have saved us so much time on social media and have truly elevated our marketing. These templates have boosted our engagement, driven product sales, and have given our Instagram a highly appealing look.
Saima’s dedication to making everything exactly as we envisioned—and even better—has been exceptional. I’m so proud of the branding she has created, and it’s clear that she genuinely cares about delivering outstanding results. We’re beyond grateful for Saima’s work; our business wouldn’t be the same without her!”
Nadin Boum
(Owner, Fuel Up)
I’m currently available for new design projects.
Drop me a message and I’d be happy to chat and see how I can help you and your brand.